Marketing


  • Meetings with press need to be approved by the head of marketing or executive management.
  • Visits with clients/agencies/vendors require proper notification and approval from management.
  • All requests for marketing collateral/merchandise is to be approved by Kacy.
  • All requests for advertising are approved by Kacy; at least 3 vendor quotes and a 30% discount desired.
  • All events in affiliation with the company are to be approved by executive management via e-mail and CC: the team before they are executed.
  • Website changes to be approved by head of marketing on a temporary link and then finalized by Creative. Large website projects are also approved by MG.
  • No sites are to be pushed live until approved.
  • Turn in "Employee of the Month" report on the 10th of every month to Mancom.
  • Turn in Cash Requirements on a monthly basis.
  • Turn in monthly marketing report to Mancom.
Team Operations:
  • If you are running late it is policy to call or text the Director with an update. If you are late coming back from lunch, the same procedure applies.
  • All Vacations/Time Off is approved only if all projects are accounted for and the status is explained before departure.
  • HR policy applies in regards to attendance, vacation time, biometrics and contracts.
Marketing Operations:
  • Respond to e-mail requests within the same day. Best practice is to get the request fulfilled within 24- hours max. If we cannot fulfill the request in 24 hours, we need to respond to the client with such information.
  • For long-term projects the procedure is to provide a daily/weekly update on the project to those involved.
  • Team members turn in a report every Thursday evening regarding the weekly tasks completed and those that are still on the plate. Everyone copies the entire team on the summaries.
  • Strategy Meetings once per week to discuss ongoing efforts to seek out new marketing avenues.
  • Weekly meeting with the Sales department.
  • Web Edits are addressed every Monday of each week and sent to creative.
  • Every 6 months, address a refresh of all AVPâ?(TM)s and loops.
  • On a monthly basis, check in for new material with production to gather for the refresh.
  • Each year, refresh online portals to IAFT and BFE.
  • Director approves all requests for materials.
  • Goal of 2 press releases for both IAFT and BFE each month.
  • Goal of monthly Minco Blog update.
  • Goal of Monthly Zoom articles
  • All clips and photos are to be placed in a library so we can account for what is out on the web for each entity.
  • No forum spamming unless specifically requested to target a particular blog.
  • Turn in "Employee of the Month"? report on the 10th of every month to Mancom.
  • Turn in Cash Requirements on a monthly basis.
  • Turn in monthly marketing report to Mancom.
  • All events and special deadlines are to be shared with the team and eventually on the communication calendar (Intranet)