Dubai, UAE: 13 March 2013 – Fashion One LLC, the international channel for fashion, entertainment and lifestyle, is now available across the Middle East and North Africa on the YahLive television platform in true 1080i native High Definition.
The international television network caters to the audience in the region with content covering the very latest fashion, entertainment, and lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events. Fashion One LLC also delivers a strong lineup of original programming from reality shows, documentaries, beauty tips and street styling.
Mohamed Youssif, CEO of YahLive, said: "We're delighted that YahLive has been selected to exclusively showcase Fashion One's unique fashion, entertainment and lifestyle programming. The beauty, glamour and glitz of celebrities and haute couture make Fashion One LLC programmes perfect for HD broadcasts.
"Fashion One in HD brings a whole new dimension to the television experience, producing richer, more vivid images of such clarity that viewers experience a feeling as though they are next to the celebrities and able to touch their stylish couture."
YahLive is the exclusive HD hotspot for the MENA region, delivering a rich mix of 50 High Definition channels in vibrant high definition. The addition of Fashion One fits perfectly with the YahLive platform and brings a new dimension of innovative lifestyle and reality shows covering fitness, nutrition and general well being.
Ashley Jordan, CEO of Fashion One LLC, stated: "We are proud to launch Fashion One HD in Middle East and North Africa with YahLive for viewers who have a passion for fashion. The channel will be broadcasted in crystal clear high-definition for the sophisticated audience in the region and reveal fashion in all aspects of life."
The channel will debut with two original programmes, Design Genius and Fashion Frontline. Design Genius is a fashion-packed reality series where designers around the world are surprised with unconventional materials and have to make high fashion garments within a strict time frame. Fashion Frontline is a fashion news series delivering the most current and relevant news related to fashion. Viewers will also be able to enjoy an on-going lifestyle series Beauty Fix and Yoga, Health and Well-being.
Fashion One LLC broadcasts internationally across multiple platforms, including direct-to-home satellite television, cable television and new media such as IPTV and the web and includes original programming such as "From Corsets to Catwalk," "Eco-Fashion" and "Fashion in Motion" in its schedule.
Fashionistas across the region can tune in to Fashion One simply adding a small 40-50 cm satellite dish directed at the YahSat Y1A satellite at 52.5° East. YahLive carries 50 percent of MENA's approximately 100 HD channels and aims to add 15-20 more channels before year-end 2013.
YahLive is a joint venture company with Yahsat, the United Arab Emirates-based satellite communications company, a wholly owned subsidiary of Mubadala Development Company, and the global satellite operator SES. SES operates 44 Direct-to-Home (DTH) platforms across the globe, carrying more than 5,200 TV channels of which more than 1,300 are in HD.
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About YahLive
YahLive is a satellite broadcast platform that exclusively provides HD television channels across the Middle East and North Africa region. It currently offers a diverse bouquet of more than 40 international and regional TV channels in high-quality HD. Launched in 2011, YahLive offers state-of-the art broadcasting, news gathering, distribution and contribution feed capacities from its Y1A satellite, positioned at 52.5 degrees East, covering the Middle East, Africa and West Asia. Headquartered in Abu Dhabi, UAE, YahLive is a joint venture between Al Yah Satellite Communications Company, Yahsat and SES, a global satellite operator.
YahLive offers broadcasters access to its extensive satellite programming with HD and interactive TV broadcasting options. Leveraging YahLive's platform and extensive capacity, broadcasters are able to introduce new HD or interactive channels, while expanding their audience and geographic reach. YahLive is committed to bringing a new era to TV viewing with its high-definition services, whilst becoming the HD hot spot of the region. For further information, please visit: www.YahLive.tv
