The Best Of St. Petersburg Fashion Week

A new partnership brings one of Eastern Europe's most ambitious fashion weeks to a global audience.

Our editors spent six weeks reporting this story — talking to programmers, buyers, and the crews who make the broadcasts happen. What follows is the long version.

The result is a picture of an industry in transition: one foot in the broadcast world, one foot in the streaming one, and a lot of interesting decisions being made in the gap between them.

Expect more on this in the next edition.